Cupar is the former county and market town of North East Fife. It offers a wide range of shops and services, secondary schooling at Bell Baxter, and a broad range of both traditional and modern housing. A short distance south of Cupar is the historic village of Ceres, home of the Fife Folk Museum.
According to a 2006 population estimate, Cupar had a population around 8,980, the ninth largest settlement in Fife.